Do you have a passion for creating captivating social media posts? Are you a master storyteller when it comes to weaving brand narratives? If so, you may be well-suited for a career in digital marketing. Companies are willing to pay competitive salaries for digital marketing experts, but it can be difficult for newcomers to find entry-level jobs with high growth potential. To help you get started, we've compiled a list of the highest paying entry-level digital marketing jobs, the skills you'll need to get them, and how a digital marketing bootcamp can help you on your journey. Finding your first job is always challenging, no matter what field you work in.
However, as long as you have a solid set of basic digital marketing skills and a positive attitude, you should be able to qualify for a variety of entry-level positions. So what types of entry-level digital marketing jobs should you consider? Here are six titles to keep in mind:Email Marketer: As their title suggests, email marketers create campaigns that connect businesses with customers and drive sales. In addition to writing and designing email templates, these specialists are also responsible for growing customer lists and building relationships with customers. To become an email marketer, you should have experience with platforms such as Salesforce and MailChimp, as well as basic knowledge of HTML.Content Strategist: Content strategists are responsible for developing and managing a complete content strategy that fits the objectives of a company's digital strategy, as well as the needs and preferences of its target audience.
Content strategists must also be able to perform content audits, create style guides, fill out editorial calendars and create or select relevant high-quality content. Because of the intrinsic link between content and SEO, competent content strategists must have strong search marketing skills. The ability to write clear, concise and convincing texts is also essential.SEO Specialist: SEO specialists ensure that content ranks as high as possible in web searches. These professionals know how to bring a website to the forefront of Google by using keywords, tracking tools and competitor research.
To become an SEO specialist, you should have control of all Google tools (i.e., Google Analytics, Google Ads and HTML). Some employers may prefer job seekers with computer or programming experience, although a formal degree is not strictly necessary.Social Media Manager: Social media managers are responsible for monitoring an organization's presence on social media across multiple platforms. This could mean developing a brand profile, tracking engagement or even dealing with consumer complaints. To become a social media manager, you should have experience with content management systems (CMS) such as WordPress.Research Analyst: Research analysts are responsible for researching and analyzing data to help understand customer needs and wants, measure the effectiveness of business and marketing strategies and identify factors affecting product demand.
Research analysts should have strong research and analysis skills.Graphic Designer: Graphic designers create visuals that communicate messages effectively. They must be able to research, write and edit content as well as have experience with graphic design software such as Adobe Creative Suite.
Salary Expectations for Digital Marketers in New YorkWondering how much you could earn working other entry-level digital marketing jobs in New York? Here's a quick summary of what you can expect to earn with a few entry-level jobs:
- Email Marketer: $50K - $70K
- Content Strategist: $50K - $70K
- SEO Specialist: $50K - $70K
- Social Media Manager: $50K - $70K
- Research Analyst: $50K - $70K
- Graphic Designer: $50K - $70K
Digital Marketing Bootcamp: The Key to Unlocking Your Career PotentialMost respondents to PayScale's professional surveys say they are “very satisfied” with their work as digital marketing strategists. Those who work as email strategists, social media strategists and digital graphic designers also give their work high degrees of satisfaction.Digital marketing has revolutionized the way we shop, research, learn and live.
Digital marketers guide people through the complicated digital space by synthesizing infinite options into clear brand offerings. The job requires technical skills, creative voice and the ability to combine both. Aspiring professionals should explore Columbia Engineering's Digital Marketing Boot Camp curriculum.The course offers an extensive overview of marketing strategy, digital advertising, data automation, website optimization and much more. You'll learn how to develop content, create a brand strategy and run and analyze paid social media campaigns.