Projects that require a higher level of expertise or experience may pay more. The cost depends on the value that an agency provides to the client, but more often than not, social media agencies undervalue their services and charge a low fee. Agencies with decades of experience typically demand a higher rate for their digital marketing services, which is understandable. When it comes to pricing, it's important to consider the value of your services.
You should take into account the time and effort you put into each project, as well as the results you can deliver. It's also important to consider the market rate for similar services. If you're charging too little, you won't be able to make a profit. On the other hand, if you're charging too much, you may not be able to attract clients.
It's also important to consider the type of client you're working with. If you're working with a large company, they may be willing to pay more for your services. On the other hand, if you're working with a small business, they may not have the budget to pay for your services. When setting your rates, it's important to be realistic and honest about what you can offer.
Don't overpromise and underdeliver. You should also be willing to negotiate with clients if they can't afford your services. At the end of the day, it's up to you to decide how much to charge for your services. You should take into account all of the factors mentioned above and come up with a rate that works for both you and your clients.