How Much Can You Make Owning a Digital Marketing Agency?

The average marketing agency makes a net profit margin between 6 and 10 percent, and digital agencies report even higher margins of around 20 percent. Corporate advertising agencies, in some cases, report margins as high as 40 percent. For example, you would charge the same rate for an hour of social media engagement as you would for an hour spent creating an advertising campaign designed to generate thousands of dollars in sales. For example, you can charge a recurring fee for managing social media strategy and community management.

For example, when clients of a social media marketing agency need a PPC design or landing page, you can recommend them to a partner agency that specializes in those services. The average margins for agencies are in the range of 11 to 20%. Single-digit margins are a sign of trouble. Large agencies generally use EBITDA calculations to value their businesses, and small agencies often use SDE, as small business owners often spend personal benefits and buyers are usually individual entrepreneurs. Since your digital marketing business has the unique ability to offer multiple digital marketing services, there is a good chance that you can benefit from those multiple services.

Agencies vary dramatically in size and structure, so I'll use examples from my experience owning an independent agency with fewer than 100 employees. For some buyers, this is the golden note for determining how much their digital marketing agency is worth. Whether you're preparing to launch your first marketing agency or want to expand your current offerings, you have plenty of options to generate revenue. The bottom line: Once you reach the 3-year mark in the business with stable or growing finances, you are at peace and this no longer becomes a crucial component in adding value or detracting from your digital marketing agency. The growth potential of your marketing agency is vital to understanding when determining how much your marketing agency is worth. He is passionate about agency operations, strategy and leadership, and has worked in digital marketing since the days of dial-up.

This is a perfect example of a digital marketing agency that not only builds a long-term relationship with a client, but also earns a continuous monthly revenue stream. Anna Sonnenberg is a digital marketer specializing in paid social strategy, social media management, social analysis and email marketing. Increased profits should be a primary financial concern for all companies, including marketing agencies. For more than 7 years, he has led Sonnenberg Media, a digital microagency that partners with SMEs in the spaces of natural food & beverages, marketing & advertising and SaaS. On the other hand, if you're willing to stay on board for 12 months (or even a few years) to ensure the success of the new owner, this could have a positive impact on the value of your marketing agency to a certain type of buyer.

Jeanine Bottcher
Jeanine Bottcher

Freelance web fanatic. Award-winning social media guru. Hardcore social media nerd. Extreme twitter fan. Amateur music expert. Incurable travel evangelist.

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