Getting new clients for your marketing agency can be a daunting task, especially if you are just starting out. However, with the right strategies and tactics, you can increase your visibility and attract more customers. Requesting referrals and re-approaching lost customers is a great way to get new clients. Investing time in SEO and social media management can also help you reach more potential customers.
Additionally, partnerships with non-competing companies and organizations that complement your business can be beneficial. Avis showed us that second place can be the first winner with their “We Try Harder” campaign. Boutique agencies are capable of creating customized proposals that stand out from the competition. Research has shown that referrals are the most common way for agencies to get new business.
Asking happy customers for referrals is a great way to get more clients. Interacting with potential customers when and where they need you is also important. Creating content such as articles, videos, and social media posts can help educate potential customers about your services. You can also list your agency among industry leaders, promote your work, create original content, find new team members, and keep up to date with digital marketing events.
Adzooma Marketplace is a great resource for small businesses looking for digital marketing partners. You can also look to CEOs, vendors, and agency developers for advice on how to win more customers than your competitors. If you are a new agency, the type of clients you will be looking for, the scope of the projects you will be looking to complete, and the price of the deals you will get will likely be very different from that of a well-established agency. Holding workshops that introduce potential customers to the solutions you offer or that cover the fundamentals of a particular marketing tactic can also be beneficial. Finally, don't forget to keep up with digital marketing events and trends so that you can stay ahead of the competition.
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