When it comes to marketing, you may think that hiring an employee is the most cost-effective option. However, there are many advantages to working with a marketing agency that you may not have considered. For less than the cost of an in-house team, you get access to expert knowledge and a team whose sole mission is to focus on what they're good at. A good marketing agency will know your sales process and integrate your marketing with your sales team.
They will refine and adjust their marketing based on actual results, and they are often up to date with the latest design and marketing software programs. Working with a marketing agency is a cost-effective way to create tangible results within a specific timeframe. On the other hand, if you know what you are looking for in marketing services and can train someone on how to carry out those marketing initiatives, then you should hire a marketing coordinator. It will take a few in-house marketing engagements to match the collective brainpower you would gain from an agency.
When deciding whether to hire a marketing agency or an in-house team, it's important to consider the cost analysis and pros and cons of each option. You should also let your marketing company know how involved and accessible you'll be so they can plan resources and timeline accordingly. Ultimately, it depends on the type of business you run, so it's best to consult a marketing agency to see what your business really needs.